Beginner's Guide to PPC Search Engines (Part 2)

LookSmart LookListings™

The LookSmart Directory originally offered a Paid Submission model and then transformed it into a Pay For Performance model, removing their Express Submit directory submission service and receiving a lot of criticism in the process.

To have your site included in LookSmart.com, you must pay a per click fee when visitors click on your listing, similar to the Yahoo! Search Submit Express model. The "relevancy keywords", title and description chosen during the set up of your listing determine when your site appears for searches. There is no free submission option to Looksmart and the only way to get your site into their directory is to either pay for their LookListings or submit your site via the Zeal directory, which is only an option available to non-profit sites.

LookSmart LookListings work like this: 

1) Create Your Listing which includes:

- site description & title

- relevancy keywords (for keyword targeted listings)

- directory category
 

2) Set Your Monthly Budget: 

- set your maximum monthly budget

- set your maximum click rates for each URL (for keyword targeted listings)

- your account is debited USD 0.15 per click (for inclusion-targeted listings)

- minimum account deposit totaling your maximum monthly budget

- each campaign has a minimum monthly budget of USD 15
 

3) Account Management 

- traffic reporting

- automatic monthly account refills (from your nominated credit card)

- adjust your budget

- update description, title and relevancy keywords

- bids monitored automatically (for keyword targeted listings)
 

LookListings appear on sites across the LookSmart Network including LookSmart, Lycos, Mamma.com and CNET Search.

For more information on LookSmart LookListings, Click Here.