Beginner's Guide to PPC Search Engines (Part 2)

In Part 1 of this article, we looked at the various pay for performance advertising models offered by Yahoo! Search Marketing. In this article, we will look at the remaining pay for performance search engine models on our list, starting with Google AdWords.

Google AdWords™

Similar to Yahoo! Sponsored Search, Google AdWords gives web site owners the ability to promote their site when particular keyword or key phrase searches are conducted at Google and their partner sites.

Your ads usually appear on the right side of results pages in a “call out” box under the heading “Sponsored Links”. Your AdWords text or image ads appear on search result pages for the keywords you buy, and can be targeted by language and country.

With Google AdWords' cost-per-click (CPC) pricing, you pay only when a customer clicks on your ad, regardless of how many times it's shown. Google adjusts your bids automatically to keep you ahead of your competition at the lowest possible price. Google Adwords results appear on Google search results pages, Google’s distribution partner sites, Google Gmail, and numerous content sites which are syndicated through the Google Adsense program.

For more information on Google AdWords, Click Here.

Google AdSense™

Google AdSense is a way for webmasters to generate income from their sites by displaying text or image advertisements from companies participating in the Google AdWords program.

You can display targeted advertising for your content pages or you can add a Google search box to your site and show targeted ads on search results pages. When visitors click on these ads, Google pays you a fee. The ads are targeted to the content already on your page so they are not as intrusive to your visitors.

For more information on Google AdSense, Click Here.