Beginner's Guide to PPC Search Engines (Part 1)

 Yahoo Search Submit Pro™

Yahoo! Search Submit Pro is the same paid inclusion program as Search Submit Express, but with more features for larger advertisers. Search Submit Pro is designed for companies wanting to submit Web pages that might otherwise be excluded from algorithmic search results (as long as they still meet Yahoo’s Content Quality Guidelines). Examples include sites that require cookies or session IDs, sites with Flash content and information stored in content management systems, or sites that aren't well crawled because of Web site design.

Search Submit Pro is typically for customers with search marketing budgets of USD 5,000 per month or more, or advertisers who submit more than 1,000 Web pages to the program. A dedicated account manager is available to answer any questions, provide technical support, and help you manage your Search Submit Pro program.

Search Submit Pro lets you create titles and descriptions that are displayed as algorithmic search result listings. The program can automatically generate result listings that best match user queries. You can update the information frequently, independent of changes to your Web site.

Search Submit Pro works like this: 

1)    You provide an XML feed of your URLs.

2)    Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others.

3)    When Internet users visit the Search Submit Pro partner sites and enter keyword searches, your listings may appear within the search results based on their relevance to the user's search request.

4)    Your URLs are refreshed (re-crawled) every 48 hours to ensure that the most up-to-date content is available to search users.
 

Pricing for Search Submit Pro is based on cost per click - customers are charged each time a user clicks on one of the customer's search listings. The specific cost is based on the type and category of content provided for inclusion in the algorithmic search results and is obtainable from a Yahoo! Account Manager.

For more information on Search Submit Pro, Click Here.

In Part 2 of this article, we look at the remaining pay for performance search engine models on our list, starting with Google AdWords.