Beginner's Guide to PPC Search Engines (Part 1)
by Kalena JordanSearchEngineCollege.com
Yahoo Search Submit Express™
Through Search Submit Express you can submit one or more web pages for consideration to appear in the algorithmic search results powered by the Yahoo! search engine. This is what is known in the search industry as a paid inclusion model.
Search Submit Express offers a single point of submission for your web pages into Yahoo!, AltaVista, AllTheWeb, and other search portals.
If you have content that has just changed or is updated frequently (such as pricing information or product items), Search Submit Express ensures the most up-to-date content is available to search users by refreshing your URLs every 48 hours.
The program provides detailed reporting and data designed to help you improve your pages, optimize program performance and generate more leads.
Search Submit Express works like this:
1) Submit your URLs for review and pay an annual fee for quality review of your submitted pages. Make sure your pages follow Yahoo’s Quality Guidelines.
2) Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others.
3) Submitted URLs are presented in search results based on relevance to search terms.
4) When a user clicks your Search Submit Express listing in search results, you pay a cost-per-click fee for that lead. You must maintain a positive balance in your account for your pages to remain active in the program.
5) Your URLs are refreshed (re-crawled) every 48 hours to ensure that the most up-to-date content is available to search users.
6) At the end of one year, you can renew your annual subscription or let it lapse.
Submissions to Search Submit Express consist of a review fee and a CPC (Cost per click) component. Billing, reporting and account management for Search Submit Express listings is provided by Yahoo! or one of their reseller partners.
Search Submit Express annual review fees consist of:
Price Structure (effective 30 April 05)
Price per domain (USD):
1st URL $49.00 each
URLs 2-10 $29.00 each
URLs 11-1,000 $10.00 each
In addition to the review fee, there is also a per click fee of either $0.15 or $0.30, depending on the category of the content. The complete list of categories is listed here.
For more information on Search Submit Express, Click Here.
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Article by Kalena Jordan, one of the first search engine optimization experts in Australia and New Zealand, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business Web Rank, Kalena manages Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.
