Beginner's Guide to PPC Search Engines (Part 1)

Yahoo! Local Sponsored Search™

Yahoo! also offers a regionally-focused pay-per-click advertising option. Yahoo! Local Sponsored Search™ enables both online and offline businesses to potentially increase sales by precisely targeting customers in a specific geographic region.

Local Sponsored Search works best for businesses that are targeting customers in their neighborhood seeking to purchase local products and services via a web site or physical store location.

Local Sponsored Search features a Locator page, which provides prospects with information about your business, including address, phone number, store hours and a map of your location. In addition, if your business has a Web site, your main Web page will be displayed along with the Locator page. 

Yahoo! Local Sponsored Search™ works like this:

1)    You select keywords you wish to bid on that best describe your business, products or services. Write listings and choose a geographic range (0.5 to 100 mile radius around your location) from which you want to draw customers.

2)    When a customer interested in your area goes to a search site such as Yahoo! and searches for a product or service you sell, your listing appears.

3)    When the customer clicks on your listing, they see your Locator page and a link to your Web site, if you have a site.

4)    Just like your Yahoo! Local Sponsored Search™ listing, you only pay your bidded amount when a customer clicks on your listing and there is no monthly minimum.

For more information on Yahoo! Local Sponsored Search™, Click Here.