Beginner's Guide to PPC Search Engines (Part 1)

 Yahoo! Content Match™

Content Match works on the same principle Yahoo! Sponsored Search, but offers advertisers access to more targeted customers on a pay-per-click basis by displaying their site listings alongside related articles, product reviews and other information on the Content Match partner network.

This network includes sites like Yahoo!, MSN.com, CNN.com and ESPN.com. Yahoo! Content Match complements Sponsored Search™ while offering separate pricing.

Yahoo! Content Match™ works like this:

1)    When you sign up for Sponsored Search, your Yahoo! account will be set up to automatically receive Content Match traffic, and your listings are automatically re-purposed for Content Match

2)    When a web user goes to a Yahoo! and views content pages (such as articles), Yahoo! provides one or more relevant ad listings on the same page.

3)    Users may also be targeted based on their interests and actions. For example, a user who demonstrates an interest in photography-related topics on one site may be provided with photography-related Content Match listings on that site or on other Content Match publisher sites such as CNN and ESPN.

4)    Minimum bids start at USD 0.10, and you pay only when a user clicks on your listing.

5)    You can manage and track the performance of your Content Match listings from the "Manage Content Match" pages in your Sponsored Search Account once you have completed the Sponsored Search advertiser sign-up process. 

6)    Separate campaign management, including bidding, ad listing and tracking, lets you adjust your bids and measure performance independent of Sponsored Search to achieve maximum ROI.  

7)    You can control your advertising spend across your Content Match campaigns with Yahoo!'s Budgeting feature. 

For more information on Yahoo! Content Match, Click Here.