Articles by Kalena Jordan
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation!
Tuesday, 21st February 2006
How to Submit Your Site to Search Engines
Many years ago, when I was first learning about optimization and search engine submission, I looked everywhere on the Web for an easy tutorial that explained step-by-step how to submit a website to search engines and directories. I couldn’t find one and so I had to piece together the most successful process to use via trial and error.
Friday, 17th February 2006
How to Submit Your Site to Directories
Unlike submitting to search engines, submitting your site to directories and niche portals usually involves a lot more than simply typing in your URL. You often have to start by researching the various topic categories to find the most appropriate area to submit to. Then you generally have to provide some detailed information about your site, its’ content, your company and your contact details.
Friday, 17th February 2006
Beginner's Guide to PPC Search Engines (Part 2)
In Part 1 of this article, we looked at the various pay for performance advertising models offered by Yahoo! Search Marketing. In this article, we will look at the remaining pay for performance search engine models on our list, starting with Google AdWords.
Friday, 17th February 2006
Beginner's Guide to PPC Search Engines (Part 1)
Pay per click (PPC) advertising via search engines has become extremely popular with businesses of all sizes, due to the booming search market and the massive growth in online sales over the past few years.
Friday, 17th February 2006
How to Improve Your Click Through Rate in Google AdWords
Like many people who earn their income via the Internet, I use affiliate programs to supplement my income. One of the affiliate products I promote (Proposal Kit) had been performing particularly well for me recently and I decided to help things along by creating a Google AdWords campaign based around my reviews of the product.
Friday, 17th February 2006
