Articles by Dave Davies
Every now and then an event occurs that changes how the SEO community views the way websites are optimized and structures promotions. The purchase of the rights to the Orion Algorithm by Google and equally important, the interest that both Yahoo! and MSN took in the algorithm as they vied for ownership themselves, marks just such an event.
Tying It Together: SEO For The Big Three
This article is part four of a four part series on optimizing your website for the three major search engines. Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN, while part two, titled "SEO For Yahoo!" covered optimizing your website to rank on Yahoo! and part three, titled "SEO For Google" covered how to rank highly on Google. In this article we will cover how to tie your optimization strategies together to attain the highest rankings possible on all three engines simultaneously.
SEO For Yahoo!
This article is part two of a four part series on optimizing your website for the the three major search engines. Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN. In this article we will cover optimizing your website for Yahoo!
Solid SEO Through De-Optimization
That's right, today we aren't going to so much discuss optimization as it's antithesis. Some may wonder what sense this makes. How can one say that the road to higher rankings is built on trying not to rank? In fact, the effort is always to rank highly, it's just the tactics that are a bit different.
10 Steps To Higher Search Engine Positioning
There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products and/or services but to be sure, if it can be sold at all, it can be sold online.
SEO For MSN
This is article one of a four part series on optimizing your website for the "Big Three". Part two will focus on Yahoo!, Part three will focus on Google and part four of this series will explain how to perform SEO on your website to attain high rankings across all three major engines. We are beginning with MSN as rankings are generally faster attained on this engine and thus it is a good place to begin, especially if you have a new site that is likely still in the sandbox on Google or are just at the beginning stages of link building.
10 Part SEO Series - Part 10 - The Extras
Welcome to part ten in this search engine positioning series. Over the past nine weeks we have covered the nine fundamental steps to a proper search engine positioning campaign. From choosing keywords and writing content to optimizing your pages and building quality links we have covered the required steps to attaining solid rankings that will last. In part ten we will cover the extras.
10 Part SEO Series - Part 9 - Monitoring
Welcome to part nine in this search engine positioning series. Last week we discussed the important topic of link building. In part nine we will be covering the monitoring and the various areas you should consider and tools you may want to use.
10 Part SEO Series - Part 8 - Link Building
Welcome to part eight in this search engine positioning series. Last week we discussed website submissions. In part eight we will be covering the importance of link building and developing inbound links to your website.
10 Part SEO Series - Part 7 - Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.
10 Part SEO Series - Part 5 - Internal Linking
Last week we discussed the importance of content optimization. In part five we will cover your website's internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases.
10 Part SEO Series - Part 4 - Content Optimization
Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.
10 Part SEO Series - Part 2 - Content Creation
In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning.
10 Part SEO Series - Part 1 - Keyword Selection
In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will go through ten essential elements and steps to optimizing a site. Some steps take a few hours, some may take months depending on the competition, but in the end and if done correctly you will have a well optimized site that will place well and hold it's positioning.
Anatomy Of An Internet Search Engine
For some unfortunate souls SEO is simply the learning of tricks and techniques that, according to their understanding, should propel their site into the top rankings on the major search engines. This understanding of the way SEO works can be effective for a time however it contains one basic flaw ... the rules change. Search engines are in a constant state of evolution in order to keep up with the SEO's in much the same way that Norton, McAfee, AVG or any of the other anti-virus software companies are constantly trying to keep up with the virus writers.
